A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is stored on your hard drive. An overview of cookies can be found herehttp://en.wikipedia.org/wiki/HTTP_cookie.
In summary, Cookies contain information that is transferred to your computer’s hard drive. These cookies are used to store information, such as the time that the current visit occurred, whether the visitor has been to the site before and what site referred the visitor to the web page.
We may collect information about your computer, including your external IP address, operating system and browser type for system administration and in order to create reports and improve functionality. This is statistical data about our users’ browsing actions and patterns and does not identify any individual (other than reverse IP lookup) unless you transact with the website in which case only the information provided during the ‘transaction’ will be linked with your browsing actions and patterns.
The only cookies in use on our website are for Google Analytics (www.google.com/analytics), Canddi (www.canddi.com) and WOW Analytics (www.wowanalytics.co.uk).
Google Analytics records visits to our website based on IP address and tells Electrix information such as which product pages are most popular, which search terms are most popular, how long customer’s spend on the website.
WOW Analytics performs a reverse IP lookup to attempt to establish the name of the company that is visiting the website.
If you transact with the website, Canddi will link your contact details to your cookie information, so Electrix can gain a clearer understanding of customer requirements.
Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.
You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website and can reduce the website’s functionality.